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Testimonials

I have had the pleasure of working with Maddy for nearly 20 years across many projects. As a research supplier, Maddy is an expert, and will provide you the consumer insights you need through her creativity, expertise and high personal standards. For focus group research in particular, Maddy is in a class by herself.
Sara Rosenberg, Consumer Goods Consultant (formerly Burger King)

I've worked with Maddy Wolf for about 15 years. She is the moderator I always recommend first.  She has a wonderful and easy rapport with consumers, getting them to open up, feel comfortable, and have fun during the interview.  Her reports are insightful, strategic and very well-written.  And, my clients love her.  Basically, Maddy “gets it,” which makes my job that much easier!
Rachel Kligerman, SVP/Planning Director, Leo Burnett USA

Maddy thinks like a researcher and a marketer. You can depend on Maddy to deliver top quality work, on time and with terrific insight.
Susan Gaible, Research Director PowerPact LLC

Maddy has been a very valuable partner providing quality design and execution of numerous qualitative projects we've worked on together. She is a talented and highly effective interviewer, able to uncover insights and provide strategic and actionable direction for a variety of business situations (ranging from development of new packaging designs, advertising campaigns, to new product or event concepts). Her debriefs and reports are always timely, accurate, and clear. Maddy's professionalism and commitment to her clients make her a strong strategic partner.
Ebru Ural, Freelance Strategic Planner

Maddy's many years of experience in planning, implementing and analyzing qualitative research means she is truly a research partner. She is a “quick study” in categories which may be new to her. She understands how to ask the right questions of clients and consumers in order to provide meaningful marketing insights and direction. As an example of how well she picks up on things, here is what one of my marketing clients said after he first met Maddy – “She has a very businesslike, poised manner of asking questions and presenting research options. Iimmediately got the feeling that 'hey, this woman knows her stuff'.’ "
Freddie Clary, Research Consultant (formerly Unilever)



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