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Services Maddy Wolf
Qualitative research for:
DotNew product development
DotPackaging development and assessment
DotProduct evaluation and in-home placement
DotRetail store and display exploration
DotCustomer relationship marketing
DotBrand imagery and positioning
DotAdvertising concept development and evaluation
DotAdvertising communication
Methodologies
Within a traditional research facility
DotFocus groups
DotMini-groups
DotTriads/dyads
DotIndividual Interviews
Observational Interviews
DotConsumers' homes
DotRetail environments
DotRestaurants
Tele-depth interviews
Research Tools
Wide range of projective techniques, incuding
DotPhoto sort
DotCollage
DotPersonifications/Analogies
DotProduct image groupings
DotHomework assignments
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